Baccarat Rouge 540, explained

Few modern perfumes are recognised from across a room. Baccarat Rouge 540 is one. Francis Kurkdjian made it first for the crystal house Baccarat, then gave it a home in his own house, and it has not left the air of the city since.

What it smells like

Saffron and jasmine at the start, then a sweet, airy, almost burnt-sugar glow from ambergris and woods. Some smell candy floss in it, some smell warm stone; most smell it on someone else first. It is sweet without being heavy, and it carries.

Most people smell it on someone else first

How to wear it

Less than you think. One spray on the neck and one on a scarf is plenty; it grows through the day rather than fading. In heat it can feel loud, so it shines most in cool weather and in the evening.

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